AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
“Our immediate, instinctive reaction toward someone else’s pain and agony over a decision is to empathize with this individual. These are observables, so it’s very easy for us to spot others - it could be strangers at a store, family members, managers - who are experiencing a certain amount of choice conflict. There are a lot of different symptoms for emotional conflicts like increased heart rate, body language, facial expressions and so on. When we think about the many decisions that we make throughout our lives, often a central component of the decision-making process is the emotional conflict that we experience while making the choice. The study yields important information about human behavior that can be used across a broad spectrum of disciplines.Īn edited transcript of the conversation appears below. The more empathetic a person is, the more likely they will identify with the conflicted decision-maker and select a similar choice. The results are a revealing look at how the pain of others struggling with the agony of decision-making can influence our own process. Schrift, a marketing professor at Wharton, studied the complexities of decision-making in his latest research, “Pain and Preferences: Observed Decisional Conflict and the Convergence of Preferences.” The paper was co-authored with Moty Amar, a professor at Ono Academic College in Israel, and recently published in the Journal of Consumer Research. Some are relatively simple - Do I want soup or salad for lunch? Should I wear the white shirt or the blue one? But others are so fraught with complications that decision-making can draw out for many restless days and nights. Human beings are tasked with making hundreds of choices and decisions daily.
0 Comments
Read More
Leave a Reply. |